Intro to Email Marketing Guide + Welcome Emails
While Email Marketing is by far one of the most used forms of personal digital marketing, it is, in my opinion, the best way to ensure brand recognition, gain loyal customers, and increase sales. With social media platforms suppressing content and small business owners constantly having to learn (and relearn) the rules of the algorithm, email marketing is completely self-paced, self-published, and will always reach the targeted audience.
Look, I get it. It can be confusing. Getting caught between what to say and when to say it can leave you like a deer stuck in the headlights. This Email Marketing Guide will not only help by providing talking points with email templates, but it'll also help you set up several "set it and forget it" type workflows so that you can get back to doing what you do best - running a business.
This Intro to Email Marketing Guide is over 30 pages of vital information to jump-start your email marketing campaigns, featuring my most important workflow, The Welcome Sequence, with 3 of my most used email templates to help cover the most important facets of your retail small business - customer service and sales.
*While this guide is intended for small businesses in the retail arena, you may find it helpful for your service-based small business.
** An Email Marketing Service like Flodesk is recommended to gain full use of this guide. (Other platforms that work well are MailChimp, and ConvertKit, however, this pdf will guide you specifically through Flodesk.)
***Sol Intentions Co. uses and recommends Flodesk for your email marketing service provider. To sign up and get 50% off Flodesk, click here.